Krempitushka is online phenomenon in Balkans. It didn`t take her a lot time to make one of the most impressive twitter presences in so called “yu twittosphera” (ex Yugoslav twitter community). She`s followed by more than 7.000 people. Her tweets make a real buzz. How did she make it? Who is Krempitushka behind the computer screen? We`ve tried to find out.

1. In a rather short time you became one of the most recognizable and influential people within ex yu twitter community. You have over 7.000 followers, people retweet you, communicate with you, laugh with you..what`s the secret? Is it just charm of `Krempitushka`, empathy for emotions of other people (Krempitushka shows it often) or something else?

I am not sure if I can’t agree on the „influental“part. Twitter iteslef is a social network where thoughts and ideas are rushing toward the timeline in a short time. There’s no time to make an influence. And, if I’m wrong, than I hope that the influent you’ve mentioned is positive.

You see, I am complicating even when I’m answering your questions

What’s the secret? There is no secret. Everything is so public, that maybe that’s the secret.  Twitter is like my online diary. I share my everyday thoughts, dilemmas, I am speaking with myself. Questioning decisions and giving answers to dilemmas in my head is what I do. There are many people who have same problems like me. That is the connection line. We are all the same. Our lives, thoughts, emotions, emotional labyrinths. I am just one of those who tell it out loud. And people find themselves in Krempitushka’s thoughts.

2. You`ve got over 20.000 tweets and yet it`s hard to find a single one tweet that “hates” something or someone. I think that makes you unique within Balkan twitter community. Is Krempitushka angry sometimes? Ever? A bit?

Krempitushka  can get angry and gets angry often. But what I am trying to do is to manage my negative emotions and turn them into something positive. Like old people say, medal has two sides. Nothing can be just wrong or just good. I chose to look on the bright side of life. In my everyday life it is not so easy to find the needed strength for canalizing frustrations, anger and similar emotions. This is where the real purpose of Twitter comes on the scene. You take your time “talk it out with yourself” and everything is OK. Don-t get me wrong, I know that friends are the people with whom you talk about everything that happens. But sometime it’s better to consolidate facts in your head, and then, after that, share it with them.

3. What is twitter for you? Is there any particular reason why you use this social network?

For me Twitter is like a punching bag. I remember moments like coming from clubbing, in the middle of the night, with indescribable solitude and sadness when only twittering my thoughts out brought me to sleep.  Or silly situations on work about which you cannot talk out loud because who wants to listen about your little drama queen moments? Behind this shrink side of Twitter, even better reason for being on Twitter is the fact that it is the only one real social network. Social in the right definition of the term. You get to meet new, great, interesting people from all over the Balkan. People with similar way of thinking, through RT or favs find each other. And humour.  All the Balkan greatest humour lives on Twitter, I can confirm. And the fourth reason is definitely work connections and new knowledge. I follow great experts form PR and marketing, and their thoughts, info about new trends and texts are a real treasure for the branch I am dealing with. Enough reasons?

4. What is the role of emotions in 21-th century, here and now? Are emotions somehow proscribed in strict doses? Are emotions for commercial purpose? Are emotions only for `cissy girls` and losers? What do you think about it?

In my opinion, we have never been more vulnerable and more afraid to admit it, wearing our “I am strong” masks for the role we’re playing every day. It’s not like there are no emotions. There are emotions all over us. Everywhere. But it seems like we’ve stop looking for them expecting for everything to fall from sky. But only quality of loving is falling. Intelligence divides on the intelligence and emotional intelligence. No matter how smart you are, how many books have you red, how many capital cities do you know, if you don-t know how to love and share love, how to manage your emotions, you are not complete person. And, sadly, our EQ is in devolution process. There too many solitary men and women who are not able to find themselves because they’re too busy with over thinking. We’re rushing to cinemas for a dose of “they’ve lived happily after” emotions. And then  in the real life we’re acting like: “Who believes in that anyway?”

I live by emotions. By heart. Often, that kind of living brought me difficulties, but also brought greatest moments ever. I vote for the emotions. Let them take you over.

5. What would you offer from Balkans to the world? What is our specifity which should be presented to the others?

A couple weeks ago we had brainstorming in our agency about the upcoming campaign of one of agency clients. And Balkan as a subject was mentioned also. It was really interesting for me to see that different type of people agreed on one – greatest product of Balkan are people. Warm, friendly, with great heart and a wish to help, loud and smiled. No matter what’s happening, no matter how hard the world situation is, there is a sentence that makes Balkan calm: Kako cemo-Lako cemo. *How are we gonna do it? Easily.” *

Beside people, there is rakija, great food and untouched nature. Our problem is simple – we have resources but we don’t know how to use it. And, on the other side,  there are few individuals who use it for their own good. That is Balkan. We have everything, but we do not have anything.

6.Do you think that young people from Balkans should communicate more with the rest of the world? Do we understand the world? I`m affraid sometimes that we do not want to get out of our boxes. It looks like we`ve forgotten there are other people outside of it. What do you think about it?

I cannot agree with you on the box subject. We want to get out of our boxes but for that you need opportunities, better standard, money, job, some basic conditions for living in your own box, so you could get out of it. Our youth is smart, communicative and beautiful. With their intelligence and beauty they could be great ambassadors of our countries as modern, well-built, good-to live countries. But numbers are not doing in our favour. Unemployment is increasing, birth-rate is decreasing, salaries are decreasing, and corruption is increasing. And in the end you have young people who have left Balkan and started their lives somewhere where they will be more appreciated, and you have young people who stayed and now are peevish, unsatisfied and lazy. We should communicate more with the world, I agree, but the world could be also more little more gentle when talking to us.

7. If you run the government for one day what would you do?

What a question First, I would “forgive” electricity, water and phone debts for poor people and I would find a way to get them a proper honourable job. Also, I would raise a sentence for rapists and pedophile to maximum. My third decision would be banning of smoking on public places. Prepare yourself for tomato attack  And fourth, I would raise salaries for employed in education, police and health care sector, and cut off the public administration to minimum, with secured jobs for those who would get fired. And my last decision would be free custard cakes every first Saturday in month. Enough for one day

8. Where will be Krempitushka in five years?

Happy, with one child and a loving husband, writing her first book and planning a visit to India.